As the impact of COVID in our lives and work unfolds, and as we endeavor to learn newer ways to effectively overcome the challenges, we are grateful to Mr. Anil Kumar for agreeing to discuss and share ideas with our MBA students on “Impact of COVID Pandemic on Marketing Communication & Media Choices for Marketers”. This discussion and idea sharing session will revolve around:
A quick snapshot on how media is measured and what marketers necessarily need to be cognizant of.
Disruptions in media habits of consumers across different segments and consequent shifts in relevance of media types.
Marketers response to these changes: in the immediate and in the long run.
The link to Mr. Kumar’s LinkedIn profile is: https://www.linkedin.com/in/anil-kumar-18681a1aa/